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How Personalization Improves Patient Engagement in Healthcare Websites

How Personalization Improves Patient Engagement in Healthcare Websites

In today’s digital-first world, healthcare organizations are increasingly recognizing the value of delivering personalized experiences. A one-size-fits-all approach no longer meets patient expectations, particularly when they are accustomed to tailored experiences on platforms like e-commerce and entertainment. Personalization in healthcare websites can significantly enhance patient engagement, satisfaction, and outcomes.
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