Virtua Health

Health Care Re-Imagined.
INDUSTRY

Healthcare

SERVICES

Design

UI/UX

Web Development

Content Strategy

Analytics

SEO

Virtua Health is an award-winning comprehensive community health care system with 5 hospitals and 270+ locations in South New Jersey and Philadelphia area.
Challenge

Virtua.org was last redesigned in 2014 and, though still generally responsive, was showing significant signs of age in overall design, user experience, and maintenance considerations. Further, they believed that to better support Virtua's mission and growth objectives - a more modern design, a clearer information architecture, a more efficient user experience supporting modern digital consumer behavior, and an updated technology/platform and standards will help position Virtua to better connect their audience to their comprehensive health care services. COVID had clearly accelerated the adoption of digital health technology and the organization has embraced the website as a critical front-door to Virtua. Recognizing the personalization, self-service and interactive tools required for the ideal consumer experience, Virtua is looking to create a best-in-class experience.

Approach

The team started with a discovery phase that entailed stakeholder interviews, a site audit, web surveys in order to draft an initial website objectives document and measurable KPIs. This effort would set the parameters and goals for the work to come. Ultimately, our strategy came down to a single vision: The Virtua reimagined website will provide a compelling digital experience that addresses consumers' needs and motivations throughout their care journey with useful, actionable content that builds brand trust and connects people to what matters most from information to care. In this vision their were 7 strategic imperatives. 1. Deliver an engaging and intuitive experience. 2. Demystify health care. 3. Provide a clear path. 4. Represent the Virtua brand. 5. Build a relationship. 6. Support measureable growth in patient volume and revenue. 7. Build a secure, scalable website, and empower the Virtua team.

Result: A re-imagined digital experience we're proud of.

The website is entirely redesigned, providing a high intuitive UI and a stunning design that is modern and brand-consistent. Additionally, it has been built on a best-in-class DXP solution. Phase 1 of this project provided Virtua the technological foundation it will need to scale into the future as well as a greatly enhanced digital experience that caters to its user's specific needs. In phase 2 and beyond, we will be implementing more features such as personalization and enhanced analytics.

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