WellSpan Health

Health care organizations face mounting pressure to meet patients' digital expectations while maintaining the highest standards of security and compliance. WellSpan Health recognized that the structure of their digital ecosystem was limiting their ability to build the lasting patient relationships modern health care demands.

We partnered with WellSpan Health to reimagine how patients interact with their health care provider online. Together, we created a secure, personalized digital experience that extends beyond appointment scheduling and patient acquisition to focus on building meaningful, ongoing relationships.

WellSpan Health faced a problem common across health care: their digital touchpoints felt disconnected from the deeper relationship they wanted to build with patients. Core systems and tools operated in silos, creating friction.

The impact was meaningful:

• Patients had to log in to separate systems to access their health information
• Content authors struggled to maintain consistency across disconnected platforms
• Personalization was nearly impossible without a unified view of patient engagement
• The fragmented experience undermined trust and created barriers to self-service

These disconnected experiences weren't just frustrating for patients. They limited WellSpan's ability to scale their digital presence and deliver the personalized care their patients expected.

WellSpan set out to create a more connected and effective ecosystem that would strengthen engagement with existing patients and build long-term digital relationships. Their vision: give patients the ability to log in securely, browse the public-facing website in an authenticated state, and engage with personalized features that provide meaningful and relevant content based on their unique health journey.

We partnered with WellSpan Health to design and implement a connected, scalable digital ecosystem that could evolve alongside the organization's vision of delivering truly personalized health care experiences. The project unified fragmented systems and laid the foundation for a consistent, data-driven experience.

Our team led the effort from strategy through development, QA, and launch. The resulting platform brings together key elements of modern digital transformation: 
 

Integrated and Unified Architecture

Built on Sitecore XM with a headless front end deployed on Vercel, the new DXP delivers exceptional performance, accessibility, and security. This architecture consolidates digital properties into a single, stable, and scalable environment that supports both marketing and clinical use cases. 
 

Seamless MyChart Integration

Patients can now securely log in through MyChart single sign-on (SSO) and access their data directly within the WellSpan website. This unified experience allows patients to view upcoming appointments, messages, and much more without ever leaving the site. 
 

Smart, Privacy-Conscious Personalization

To enhance engagement, we implemented Sitecore Personalize to deliver relevant content to each visitor. Patients can favorite articles, receive tailored content recommendations, and explore information aligned with their interests and health needs. Every personalization decision is powered by anonymized and hashed identifiers, ensuring compliance with HIPAA standards while still delivering meaningful experiences. 
 

Empowering Content Authors with Connected Tools

Alliance integrated Sitecore with WellSpan's new Bynder Digital Asset Management (DAM) platform, giving content authors a streamlined way to find, manage, and deploy media assets. This integration not only improved efficiency but also ensured brand consistency across channels, eliminating the frustration of managing assets across multiple systems. 
 

Scalable, Measurable, and Inclusive

The platform was designed for enterprise-grade performance and flexibility, featuring full disaster recovery capabilities and accessibility aligned to WCAG 2.2 AA standards. With robust analytics and measurement capabilities, WellSpan can now gain clear visibility into engagement, retention, and satisfaction across key areas of their digital experience.

The result is a truly connected experience platform that supports WellSpan's mission to make health care personal and accessible to every patient.

"Alliance approached this project as true partners, not just implementers. They took time to understand our culture, our patients, and our long-term goals. The platform they built gives us room to grow and innovate while maintaining the security and compliance health care demands. It's rare to find a partner who can balance innovation with the rigor health care requires."

 

_{— Lissa Richards, Senior Director, Digital Experience, WellSpan Health}

"The WellSpan project demonstrates what's possible when you truly unify patient data, content systems, and personalization in a way that respects both privacy and the patient relationship. We didn't just integrate MyChart. We reimagined the entire digital experience around what patients actually need at each stage of their healthcare journey."

 

_{— Demetrios Kontizas, CEO, Alliance Innovations}